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EA's Brown On Big-Ticket Lessons From The Digital Space
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Posted by Donster on: 2010-12-09 16:05:03 118
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By Leigh Alexander @ Gamasutra
Big strides into the mobile and DLC markets will help Electronic Arts realize 20 percent of its revenues this year from digital sources, the company says -- and there's still a lot of room for growth in the packaged goods space, too.
"The opportunity for merchandising on a smartphone is a little bit different from the way you would market... a traditional packaged goods product," CFO Eric Brown told audiences at UBS's 38th Annual Global Media and Communications Conference.
In a world where shelf space, aisle displays and retailer circulars are irrelevant, "we have the benefit of fairly well known brands -- Madden, Need For Speed, FIFA -- when these appear on a list of applications, the unaided awareness is extraordinarily high... and so we have a persistent advantage versus newcomers to the game that are trying to establish a new property," adds Brown.
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