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Activision Quietly Restructures
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Posted by Donster on: 2010-03-31 16:28:57 200
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Publisher splits business into four units specifically focused on Call of Duty, Blizzard, owned IP, and licensed properties.
By Brendan Sinclair, GameSpot
Activision has been tinkering with its organizational structure in recent months, dedicating a business unit to Call of Duty and shuffling the executive deck. However, changes at the company have gone beyond the level of tinkering, according to The Los Angeles Times.
The paper reported on its Web site today that Activision has quietly undergone a complete restructuring, partitioning off its business into four separate units. The Call of Duty and Blizzard Entertainment divisions will remain unchanged, but the rest of the company's business has been segmented into one unit for owned properties like Guitar Hero and one for licensed games like the Marvel Comics and Transformers titles. Previously, the Guitar Hero franchise was a business unit unto itself. According to the Times, the publisher considers the Tony Hawk's Pro Skater line an owned property and has placed it in that division.
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