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EA Strategy 'Bankrupt' says ex-EA EVP
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Posted by Donster on: 2010-01-14 17:20:26 456
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Former EA Mobile head Mitch Lasky blasts former employer, expresses amazement that company hasn't been acquired or management ousted.
By Brendan Sinclair, GameSpot
After EA lowered its fiscal expectations earlier this week, analysts responded with politely reserved disappointment. The harshest of criticisms came from Wedbush's Michael Pachter, who merely suggested that the company "lacks introspection."
Not all reactions to the news were so diplomatic. In a post on his personal blog, former head of EA Mobile and Jamdat founder Mitch Lasky took issue with the publisher's direction, particularly the management team in the years since John Riccitiello took over as CEO. The most pressing of Lasky's concerns was the company's insistence on trying to grow its traditional gaming business.
"EA is in the wrong business, with the wrong cost structure and the wrong team, but somehow they seem to think that it is going to be a smooth, two-year transition from packaged goods to digital," Lasky said. "Think again."
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