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November Sales Down 7.6%, 6M Modern Warfare 2s Sold - NPD
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Posted by Donster on: 2009-12-11 18:34:43 287
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Activision blockbuster can't save industry from posting eighth loss in last nine months; New Super Mario Bros. Wii, Assassin's Creed II, Left 4 Dead 2, Dragon Age make top 10.
By Brendan Sinclair, GameSpot
With the hugely successful launch of Call of Duty: Modern Warfare 2, some industry analysts were expecting November's US retail game sales to exhibit much needed year-over-year growth. While a massive shock-and-awe marketing campaign for Activision and Infinity Ward's first-person shooter helped it sell 6 million copies for the month, it still wasn't enough to push the industry into positive territory.
The industry tracking NPD Group today released its US retail sales figures for November, with gaming revenues for the month adding up to $2.69 billion, down 7.6 percent from November of 2008. Breaking that number down, software sales were down a mild 3.1 percent to $1.4 billion, while hardware slumped more than 13 percent to just over $1 billion. Accessory sales made up the rest of the total, with their collective take of $242.2 million representing a 5.5 percent slide from last year's November.
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