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Modern Warfare 2 Sets All-Time Entertainment Industry Record
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Posted by Donster on: 2009-11-18 17:15:54 283
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Biggest Entertainment Launch in History Continues to Break Records
Activision Blizzard, Inc. announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.
Modern Warfare 2's launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records:
- The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
- The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
- The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
- The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
- The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
- The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)
PRESS RELEASE
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News Source: Email
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