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NPD: Windows 7 Sales 234% Higher Than Vista's First Few Days
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Posted by Donster on: 2009-11-06 16:20:05 360
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Initial sales of Microsoft’s Windows 7 boxed software surpassed those of Vista’s first few days on the U.S. market, according to leading market research company, The NPD Group.
According to NPD’s weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. Revenue growth wasn’t as strong though. A combination of early discounts on pre-sales and a lack of promotional activity for the Ultimate version resulted in dollar sales that were 82 percent higher than Vista.
“Microsoft’s program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful,” said Stephen Baker, vice president of industry analysis at NPD. “In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles.”
PRESS RELEASE
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News Source: Email
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