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EA’s Chief Creative Officer Describes Game Industry’s Re-Engineering
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Posted by Donster on: 2009-08-27 18:11:14 349
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EA: Marketing = 66-75% of a Game's Budget
By Dean Takahashi @ VentureBeat
The world of video games is changing and the companies involved in it have to adapt to a broader and less hardcore market, said Rich Hilleman, the chief creative officer of Electronic Arts.
While Hilleman covered familiar territory, he did so with more candor than most corporate executives and he offered interesting insights into how to deal with the “re-engineering” of the video game business. He thinks, for instance, that Korea offers more lessons for the future of games than Japan, that used games have cut off the long tail for game sales, and that the democratization of gaming through the iPhone will ultimately be a good thing for the video game industry.
Read on...
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