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Wolfenstein Has a Very Strange Money-Back Guarantee
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Posted by Donster on: 2009-08-13 16:36:35 402
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By Nathan Grayson @ MaximumPC
Pick your battles? What does that even mean? Raven Software certainly doesn’t seem to know, as it’s challenged EA’s Madden football franchise to a popularity contest. And let’s be honest here: While Wolf may be a big dog among hardcore gamers, Madden traditionally ranks as one of the top five best-selling games each and every year. If Wolfenstein does manage to pull off an upset, though, the spoils of war will be great, and – even better – Raven plans on spreading the wealth.
See, Raven Software designer Manveer Heir claims that, if Wolfenstein outsells Madden 10 in August and you’re following him on Twitter, he’ll personally pay you back the money you spent on his game. Will Wolfenstein actually score an underdog victory? Almost certainly not – but Manveer’s bold proclamation is easily one of the most interesting “marketing” techniques we’ve ever seen.
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