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Survey: Modern Warfare 2 Loses Brand Awareness Without 'Call of Duty'
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Posted by Donster on: 2009-06-25 17:20:18 331
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By Kris Graft @ Gamasutra
Activision and Infinity Ward's Modern Warfare 2 not only dropped the the Call of Duty moniker, but a sizable chunk of brand recognition, tracking firm OTX tells Gamasutra.
Consumer awareness levels for the highly-anticipated military mega-sequel dropped 20 percentage points since Activision revealed the official name of the game would ditch the Call of Duty brand, according to Nick Williams, who runs the GamePlan Insights division for OTX.
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