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Analyst Issues Game Price Cut "Warning"
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Posted by Donster on: 2008-12-23 17:36:44 341
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Lazard Capital senior analyst Colin Sebastian has issued a warning about triple A product discounting over the Christmas and New Year period, on fears that it could lead to a general trend in a difficult economy and subsequently lower publisher revenues.
He voiced his concerns in a recent analyst note looking at Activision Blizzard's move to knock US 10 off the price of "Call of Duty: World at War", bringing the US retail price point down to USD 49 - a move that follows price reductions on "Guitar Hero: World Tour", and other cuts from Electronic Arts and Ubisoft.
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