Written By: Joe Evans @ Legit Reviews
Ever since OCZ decided to solely focus on their SSD products, their drive offerings have leaned towards workstation and enthusiast level drives which has left somewhat of a gap in their entry-level or value oriented product line. Given the lower margins for such products and OCZ’s financial struggles (prior to the Toshiba buyout), it’s not very surprising. Their competitors have aggressively pursued this market segment however, and we’ve seen some very economically priced drives from Crucial/Micron, Samsung, SanDisk and others. This is an important demographic as it can be the gateway to building brand loyalty and win over customers who will potentially upgrade to a more performance oriented drive later on. To plug that hole, OCZ is releasing the ARC 100 drive which is aimed squarely at the entry level SSD market, although this doesn’t mean they’ve compromised on performance for the sake of price. They’ve equipped it with their Indilinx Barefoot M10 controller which we know to be a very solid part.
